Local Business Internet Advertising And Smartphone Users

Why should local businesses be learning more about the dramatic advertising and marketing changes occuring in the cell phone market? As a local business owner you are faced with a best case/worst case scenario. You are either leaving money on the table or losing opportunities to market your business on the internet.

Currently over 70% of smartphone users use search because of an offline or online ad. In addition, 74% of smartphone users make a purchase. Droids, Iphones, etc. can become a targeted billboard to advertise your business, in the hands of a smartphone user.

This shift in the use of technology is beginning to have a significant impact on local storefront and service businesses. Google recently commissionedIpos OTX to do a study

called “The Moble Movement: Understanding Smartphone Users”. Here are some of the highlights as it pertains to local internet marketing on smartphones.

Users looking for local information:

95% of local smartphone users have looked for local information
88% of the users take action within a day
77% have contacted a business, with 61% calling and 59% visiting a local business

Serious Shoppers:

79% of local smartphone users use their phones for shopping, comparing prices, finding more product information or locating a retailer
74% of local smartphone shoppers made a purchase, whether online, in-store or on their phones
70% used smartphones while in the store

Connecting With Mobile Consumers:

82% noticed mobile ads, especially display ads while 33% noticed mobile search ads
50% of those who see mobile ads take action, with 35% visiting a website and 49% making a purchase

Conclusion

Mobile search is fast becoming a major tool that local consumers are using to find and transact business with local storefronts ans service companies. Smartphones give potential customers the flexibility and ability to research and purchase local goods and services online or in-person.

Local business owners should bcome aware of the opportunities of smartphone technology. If you have questions or need more information about how to take advantage of this change please feel free to contact us.

To your success.

Bill

http://localinternetmarketingbusiness.com/

http://localinternetmarketingbusiness.com/blog

Why Using Managed Internet Marketing Services Makes Sense

Online advertising for your Ocean County business is not the same thing as a local marketing strategy. Online ads can be managed by the business owner or an Ocean County yellow book or superyellowpages representative with minimal time and resources.

This type of online advertising will work but you are leaving money (prospects/customers) on the table. On the other hand here are more reasons to consider using managed internet marketing services:

You are focused on running your local business and you don’t have the time necessary to adequately develop and manage a local online marketing presence yourself.
The internet environment is changing constantly and those changes are affecting your business presence on the internet.
New technologies (such as Androids, I phones, etc.) are being introduced regularly which can affect your advertising presence.
Effective online advertising requires multiple and managed advertising campaigns that focus on your local business customers and prospects.
Constant and systematic contact with your targeted client/customer base is required and you don’t have the time and resources to get it done.
You need a focused local internet marketing strategy customized for your products/services.
You don’t know how to leverage the internet, the technologies, and the local marketing required to grow your business.

One of the biggest reasons local business owners are disappointed in their internet results is because they don’t have an internet marketing strategy and a plan to implement that strategy. Online ads are only one piece of the strategy.

There are many different ways to reach your clients/customers on the internet an online marketing strategy and plan will identify and leverage the tools and resources to reach them.

If you need more information, fill out the form at the upper right. If I can answer a question you may have please call me at 908-403-0538.

To your success.

Bill

http://localinternetmarketingbusiness.com/

http://localinternetmarketingbusiness.com/blog

7 Reasons Why You Should Have A Managed Online Marketing Strategy

Running a local business in Ocean County or anywhere in NJ for that matter, whether you are a plumber, florist, dentist, or accountant is challenging and difficult in the current business environment.

Marketing your local business through direct mail is becoming more expensive each month. Focusing on local online marketing for your business is confusing and time consuming.

Learning new online marketing techniques take you away from your primary reason for being in business in the first place. That is to be working your business to make a profit.

Here are 7 reasons to consider a managed online marketing strategy:

Local online marketing is unique. Online Advertising must be targeted to local prospects and customers
Internet advertising is only one part of an overall local marketing strategy. You need to have a comprehensive online strategy to have your business found on the internet.
Your business must be internet visible for every possible selling opportunity. You need to have the local online marketing knowledge and skills to help your customers find you locally on the internet.
Mobile computing must be a part of your local online strategy. It is becoming the preferred choice of consumers on the internet.
The roadmap to grow your business and compete is one that insures your prospects and customers find your products and services first.
To compete effectively you need a comprehensive local internet marketing strategy. It means showcasing your brand, your products and services, your business reputation, and you as a business owner.
Finally, you need a local online marketing plan. A road map with goals and objectives that document the steps which can be measured and adjusted when necessary.

Having an Local Online Marketing Strategy will build your brand and grow your business. You can develop and implement the plan yourself, if you have the necessary knowledge and skills, or you can have someone else manage your online marketing strategy for you.

The choice is yours.

I have spent hundreds of hours researching and developing the knowledge and skills necessary to implement a local internet marketing strategy and I can apply it to your business.

I will use a disciplined focused plan to increase your business presence in your local market by using the internet as a local marketing tool.

If you need more information, fill out the form at the upper right. If I can answer a question you may have please call me at 908-403-0538.

To your success.

Bill

http://localinternetmarketingbusiness.com/

http://localinternetmarketingbusiness.com/blog

A Managed Local Online Marketing Strategy For Your Business

Is your local business is located in Ocean County NJ, Brick NJ, Toms River NJ or anywhere in New Jersey for that matter? Are you a plumber, realtor, lawyer, landscaper, or doctor wondering how to market your business locally on the internet?

Most local business owners in NJ are not interested in nor are they focused on managing their local online marketing presence. This local onlinet marketing presence is not only necessary but it is critical to survive in this difficult business environment.

Did you know:

- 70% of U.S. households use the internet as an information source when shopping locally for products and services

- Product research and comparison shopping happens online but 67% of those purchases happen offline, locally

- 90% of the purchases are made within 50 miles of home

Local businesses (like yours) need a Local Internet Marketing Strategy (LIMS) to profit from this consumer behavior. This strategy is made up of two parts:

- A Local Internet Marketing Plan customized for the business

- Someone who is focused on implementing the local marketing plan

The fact is most NJ local businesses today have no online marketing strategy for their products or services. Furthermore, most business owners are just beginning to learn how to deal with the technical aspects of local online marketing.

I have spent hundreds of hours researching and developing the knowledge necessary to implement a local internet marketing strategy and I can apply it to your business.

I will use a disciplined focused plan to increase your business presence in your local market by using the internet as a local marketing tool.

If you need more information, fill out the form at the upper right. If I can answer a question you may have please call me at 908-403-0538.

To your success.

Bill

http://localinternetmarketingbusiness.com/

http://localinternetmarketingbusiness.com/blog

Include Domains In Your Managed Internet Marketing Strategy

It does’t matter whether you are a plumber, realtor, lawyer, landscaper, doctor, etc and your local business is located in Ocean County NJ, Brick NJ, Toms River NJ or anywhere in New Jersey for that matter. It even doesn”t matter if you are the Dallas Cowboys. If you don’t have a “managed your internet marketing strategy” that includes proactively managing your domain’s, hosting, etc. you could be putting your business at risk.

According to the Dallas Morning News, the Cowboys forgot to renew their domain name for their lucrative internet business. On Sunday November 7 the DallasCowboys.com website home page was replaced with a picture of two little boys playing soccer and a suggestion that it was for sale.

Naturally, these things can happen at the finest of organizations. CNBC reported that the domain expired November 2, and Network Solutions, the domain host, waited until Sunday before the site “take down”.

Most people are unaware that there is a business on the internet which monitors domain names and will jump at the opportunity to grab a domain that has expired especially a critical business asset like dallascowboys.com. Even if the domain name isn’t as famous as the Cowboys domain name, it could be worth much more than insuring that the domain is current. The domain which cost $9.99 per year to protect may cost the business owner hundreds and even thousands of dollars to recover if the domain expires and someone else purchases it.

Don’t let this happen to you. You need a Local Internet Marketing Strategy.

If you need more information, fill out the form at the upper right. If I can answer a question you may have please call me at 908-403-0538.

To your success.

Bill

http://localinternetmarketingbusiness.com/

http://localinternetmarketingbusiness.com/blog

Managed Internet Marketing Services For Local Businesses

Are you a local business owner in Ocean County NJ, Toms River NJ, Brick NJ, etc?

Are you a realtor, landscaper, plumber, lawyer, or doctor struggling to have your local business found on the internet?

Are your internet expenses devastating your advertising budget with little on no results to show for your efforts?

You are not alone. There are thousands of local realtors, plumbers, doctors, landscapers etc. who are spending a lot their valuable time and hard earned money trying to gain new clients or communicate with their customers in their local marketplace. Unfortunately they are having little or no success.

Local Internet Marketing requires a specific approach, some of it unique to the local market. You need to be a strong presence wherever and whenever your client/customer is searching for your product/service.

The solution to this problem is two fold:

- First you need a comprehensive Local Internet Marketing Strategy

- Second you must implement a Managed Local Internet Marketing Plan

This approach is absolutely critical for local business owners in today’s competitive environment.

To get more information sign up for the free report on the right.

Or you can call us today at 908-403-0538 to find out how your local business can take advantage of this comprehensive approach to marketing your business on the internet.

Bill

Managed Internet Marketing Services For Local Business Owners

Managed internet marketing services are available to local business owners who are strapped for time, do not want to learn the technology and are not having success with their current busisness presence on the internet.

Placing an ad or putting up a website is not enough to compete in the local market place. Business owners need a marketing strategy which makes their business visable to the customer before the competition’s.

The purpose of this blog is to provide information, techniques and strategies to make their local business more findable on the internet, than the competition. In addition building the business brand has become more important to a local bussinesses success.

If you would like more information about how we can help call us at 908-403-0538. We are confident we can help.

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